We are a leading boutique consultancy in the hospitality sector in the Asia Pacific region.

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Case Studies

We love to work in all sectors of the food service industry, whether it be pizza, steak, Chinese dumplings or Korean barbecue.

Due Diligence

Assessing An Investment in the China Hot Pot Sector

Deep Dives

Assessing the Market for Western Fine Foods in Asia Pacific

Market Entry

Korean Restaurant in Beijing

Latest Articles

Japanese Cuisine – It’s Not All Sushi!

It is hard to believe but raw fish is now a mainstream food in most global cities today.  Sushi counters have popped up in most large supermarkets in America usually operated by Koreans or Vietnamese immigrants. Conveyer belt sushi is extremely popular in London, Seoul, Hong Kong and Singapore.  Even Pret A Manger offers take-away […]

Vietnam – Ready For Lift-Off Again?

I came across a recent post on bloomberg.com about a new economic lift-off for Vietnam.  Vietnam was a fast growing economy for many years but economic mismanagement by the government reduced the growth rate to the 5-6% level recently and led to a loss in consumer and investor confidence. Foreign investment is pouring in again […]

Our Expertise

Full Market Entry

We provide full market entry support in China and key Asia Pacific markets, specifically to companies in the hospitality and franchising industry. We will do everything from Business Plan development to opening the doors of company-owned restaurants as well as introducing strategic partners. Offices in Hong Kong, Sydney, Ho Chi Minh City, Shanghai, Seoul, Tokyo, Mumbai and Los Angeles.

Stategic Audits

We will perform strategic audits of existing market positions and recommend corrective strategies and action plans, such as developing a new or revised strategic business plan, evaluating supply chain inefficiencies, recommending new strategic partners and making refinements to existing concepts already operating in the market.

Recent Press

The 22 Most Hipster Foods On The Planet

I guess most people have heard of the term hipster. Every country has them including Korea. For those who don’t know, a
“hipster” in America refers to a sub-culture of white millennials(20’s&30’s) living in urban areas. They value independent thinking,
progressive politics, creativity and art. They are often found in cities like New York and San Francisco. Very often they set food
trends, which eventually reach out to the mainstream consumer in Middle America and end up on menus of national restaurant

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Korean Style Restaurants in Asia Pacific