I heard about the Barbie Store which has been open for sometime in Shanghai but never had the chance to take a look. Located on Huaihai Road, the Fifth Avenue of Shanghai, the store certainly makes a statement. This is clearly a Barbie lovers paradise with 6 floors devoted to various aspects of the Barbie lifestyle. There is a Barbie Spa, an accessories floor, a design center, fashion runway, and the main reason for my visit, a Barbie Cafe on the top floor. The menu was developed by David Laris, of Laris, the popular restaurant at Three On The Bund. The design and menu seem a little over the top to me but after living in Japan for many years I wonder who the target customer really is?
