Who Will Win The Ice Cream Wars in China?

 

There is a major war going on in the China ice cream market as all the key international ice cream players fight it out for a slice of market share.  Some take the retail store route like Cold Stone Creamery (Cold Stone) , Baskin Robbins (BR) and Dairy Queen (DQ).  Others the on premise route in restaurants and hotels like Movenpick (Owned by Nestle) .  Some the supermarket and independent mom and pop route like Nestle and Unilever.  One does all three very successfully - Haagen-Dazs.  And then there are McDonald's and KFC selling soft serve for only 2.5 Rmb.  Who has the winning strategy?